![]() Landing pages often don’t have an exit link or other navigation – the goal is to keep the user on the page until they convert.Ī splash page and a landing page have different goals. It has an exit link that takes you to the main site where you can navigate to different pages. Sign Up What’s the difference between a splash page and a landing page?Ī splash page is an introduction page to your site or content. Get 14 days of the best marketing automation platform – totally free (no credit card, no obligation. Information on a limited-time sale or event.To subscribe to your blog or newsletter.Requirements for the best user experience on your site (like turn sound on, use Flash Player, run on a specific browser, etc.).Age verification to access your website. ![]() What else you put on your splash page depends on your goal. If you force people to enter their email address or click through to a different offer, they’ll leave your site without taking action. Make sure that you also have an exit option somewhere on your splash page.Īn exit option lets people get to your site without giving you their email address. (For more on creating valuable copy, check out our article on using market research to write great marketing copy.)Ī CTA helps your customers take action quickly, then get back to what they came for (like your homepage or content). Don’t make your visitors read paragraphs of copy before they can access your site odds are, they’ll click the back button and find what they’re looking for elsewhere.ĭoes your splash page clearly explain an offer that your visitors can’t get from your homepage or content? If not, reconsider whether you need a splash page at all. Keep your copy short and action-oriented. Video or animation (but be careful with these - they can slow down load time or not show up for users with an ad blocker enabled).(Otherwise, visitors will leave your site before clicking through to your homepage or content.) These visuals are often someone’s first introduction to your website – so they should be on-brand, aesthetically pleasing, and relevant to your audience’s interests. Splash pages feature high-quality visuals to grab visitors’ attention. ![]() The three most important elements of a splash page are: What goes on a splash page? Splash page design elements and use casesĪ typical splash page has high-quality images and illustrations, a headline with a value proposition, a little bit of body copy, and a call to action with a form to submit.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |